To showcase the 1000s of ways Alexa can help people win their day, the Echo Moment’s campaign features hundreds of short videos demonstrating a range of useful Alexa skills.
Echo Moments began as social only content and grew to become Amazon’s largest media spend for an integrated campaign at the time of its full launch.
Art Direction
Copywriting
Creative Direction
The “Oops!” campaign relaunched Minute Maid’s Enhanced juices and positioned them as natural energy drinks that gave you the boost you needed to avoid fails.
Minute Maid was on the verge of signing off on the integrated campaign and had approved one commercial but wanted one more. After months of unsuccessful attempts an agency wide challenge went out to come up with the campaign clinching spot. After dozens of scripts and many weeks, I am proud to say that Minute Maid signed off on the “Bunny” spot and the new campaign.
Art Direction
Copywriting
Amazon Flex drivers work when it works for them making it the ideal job for cash and time challenged college students and current Gig and Gig curious workers.
The copy driven recruitment campaign speaks to the difference a few extra bucks can make and the benefits of a job free from office life.
Art Direction
Copywriting
Creative Direction
Community Bank & Trust of Florida (CBTFL) employees have a deep connection to the people and the communities they serve. The ‘To Us’ campaign illustrates what makes CBTFL and its employees different than other banks, they see people for who they are and why they bank, not a number.
Art Direction
Copywriting
Creative Direction
Echo owners have shared hundreds of powerful and amusing stories illustrating the big and small ways Alexa have touched their lives. Alexa Stories brings these stories to life, each with a unique visual treatment and told in the user’s voice.
Art Direction
Copywriting
Creative Direction
Two-Day shipping is yesterday’s tomorrow. The iconic Amazon tape and box serve as the visual platform for the copy driven campaign that introduced the reality shifting marvel of Prime Free Same-Day Delivery.
Art Direction
Copywriting
Creative Direction
Meadowlark Design+Build is a nationally acclaimed custom home builder that specializes in high-quality, green homes. To emphasize the artistry and craftsmanship of Meadowlark’s designers + builders, single images of their extraordinary work are framed by vast negative space, like art mounted in a gallery.
Art Direction
Copywriting
Creative Direction
The simple insight that almost everyone feels “they would like to read more” was the inspiration for this campaign depicting the many times a day people could use the Kindle app to get in a few pages.
Art Direction
Copywriting
Creative Direction
Microsoft understands that companies may be similar, but none are the same. The variety of problems and insights featured in these customer stories illustrate the versatility of their Azure solutions and their commitment to helping their business partners meet their unique challenges.
Copywriting
National Reading Month posters are designed to appeal to children, and they do little to inspire teens, tweens and adults to participate. To inspire a broader age range to take part in National Reading Month, “Gig Poster” artists and designers would create posters based on their favorite books or genres.
The posters would be available for purchase to help fund reading and education programs and efforts beyond National Reading Month.
Art Direction
Copywriting
Art Direction
Copywriting
K2* automates and optimizes business applications and platforms. These videos were developed for their new website to provide visitors with a concise overview of their solutions.
The challenge was to create a narrative that detailed the technical and abstract aspects of K2’s offerings without overwhelming the primary target audience—business owners or managers looking to streamline their operations, not Subject Matter Experts–SME’s.
*Nintex acquired K2 in late 2020.
Copywriting
Creative Direction
